A cult is often characterized by a charismatic leader who exerts control over their followers through manipulation and coercion. Cults typically isolate members from the outside world, instilling a sense of dependency and unwavering loyalty. When most people think of cults, they think of religous, or satanic cults. In reality, cults, and cult leaders can develop in many different social organizations. Such as businesses involving selling, motivating (self help), and self improvement retreats. Cult leaders can also enter the political arena preying on people for self advancement. In the next few weeks I would like to delve into how cult leaders attract their followers.